Augmented reality start-up Imvizar raises €1.5m

Delta Partners VC fuels launch of AR tool and US plans

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Pictured: Dermot Berkery, Delta Partners, Adele Keane and Michael Guerin, Imvizar

Imvizar has raised a total of €1.5 million to launch a no-code augmented reality content creation tool, Lureo, and expand into the US.

Lureo delivers an intuitive, user-friendly interface that allows anyone, regardless of technical expertise, to craft high-quality AR experiences. The tool is poised to empower a diverse range of creators, from filmmakers and educators to marketers and brand strategists, to bring their stories to life in augmented reality.

Michael Guerin, CEO and founder of Imvizar said: “Our mission is to make spatial storytelling as mainstream and accessible as possible. With Lureo, we’re breaking down the barriers to AR content creation, enabling anyone, anywhere, to produce immersive experiences. Just as the introduction of 4G and video streaming drove innovation and made content creation more accessible, Lureo will do the same for AR as we usher in a new era of spatial computing.

“We’re not just changing how stories are told, with Lureo, we are redefining the relationship between narrative, space, and audience engagement. The launch of Lureo and the expansion into the US market are key steps in our journey, positioning Imvizar as a driving force in the next wave of AR innovation.”

The investment includes continued support from Delta Partners VC, Gareth Lambe, former head of Meta (Ireland), Michael Dywer, founder of Pigsback and Nigel Byrne, former group CTO of Ooredoo, as well as Enterprise Ireland.

Dermot Berkery, partner at Delta Partners VC, said: “Lureo is an exciting innovation that offers a truly accessible platform, with the potential to transform how we create and engage with AR content. We believe in its enormous potential to open new avenues for creators and brands alike, and we’re excited to see how Imvizar will continue to evolve.”

Imvizar has successfully developed and launched a range of experiences that have captivated audiences across various sectors, including tourism, employee engagement, and sustainability. Its projects include the AR experience created for Salesforce at their Dublin Tower and the ‘Planet vs. Plastics’ initiative for Grant Thornton.

TechCentral Reporters

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