AR start-up Imvizar secures €800k in seed investment
Irish startup, Imvizar, has secured €800,000 in seed investment from a group of prominent angel investors, Enterprise Ireland and Halo Business Angels Network, HBAN. Among the investors are Gareth Lambe, the former head of Meta in Ireland and Michael Dwyer, founder of Pigsback.com.
Imvizar provides immersive experiences for tourism and entertainment, collaborating with tourist attractions, artists, influencers, and universities to blend tech and storytelling. Using cutting-edge augmented reality, Imvizar’s experiences bring life-sized characters and environments to life around the user, creating an engaging and interactive way to experience the fascinating stories from that place.
Founded by Michael Guerin in 2021, Imvizar recently launched its innovative AR experiences in Ireland, the US, Portugal and Australia. In Ireland, Imvizar has launched experiences at popular tourist destinations including Spike Island, Sligo, Dublin, Waterford and the Kerry Way.
The €800,000 investment was secured as part of an oversubscribed round and will be used to further develop Imvizar’s AR technology and accelerate the company’s expansion to more destinations around the world.
Imvizar recently opened new offices in central Dublin. It also more than tripled its headcount in less than 18 months and is now hiring for leadership roles in engineering and sales to support its continued growth and success.
“We are thrilled to have received this investment, which will allow us to continue to innovate and create immersive AR experiences for a wider audience,” said founder Michael Guerin. “We believe that our AR experiences provide a unique and exciting way for tourists to engage with the history and culture of a destination, and we are excited to bring this experience to even more people around the world. This investment is a strong testament to our technology, approach and Imvizar’s global scalability.”
“I am excited to be investing in Imvizar because I believe the company has created a truly unique offering, in a space I am very interested in,” said Lambe. “Imvizar’s immersive AR experiences are revolutionising the way tourists engage with the history and culture of a destination, and I have no doubt that the company will continue to thrive and innovate in the years to come.”
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