Apple App Store passes 10 billion downloads



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24 January 2011 | 0

After only two and a half years (or so) of existence Apple’s iOS App Store has passed 10 billion downloads. Apple marked the milestone with the awarding of a $10,000 iTunes gift card.

Contest aside; this marks a huge milestone for Apple and the storefront launched a few years ago to go along with Apple’s iPhone SDK.

Apple CEO Steve Jobs first publicly demonstrated the App Store in March of 2008 along with the iPhone 2.0 software, calling it “an application we’ve written to deliver apps to the iPhone.”

It took 9 months to reach 1 billion downloads and a little over a year to hit 2 billion. All the while Apple collected a nice percentage of revenue from each app that was sold (a 70/30 sp[lit between developers and the company on all revenue raised from paid apps).




Not everything about the App Store has ben pretty.

Everyone remembers the 2009 Google Voice debacle, in which Apple rejected Google’s official app from showing up in the App Store. The move inspired the FCC to look into Apple’s vague app approval process, which was frequently criticized.

Last September, Apple finally demystified the approval/rejection process by releasing App Store Review Guidelines. In November, the official Google Voice app finally made its way into Apple’s store.
It goes without saying that the App Store has been a huge success for Apple and its wide selection of apps is arguably one of the biggest things standing between the iPhone and its competitors.

But that may soon change, however. The Android Market is gaining ground quickly. In December 2010, AndroLib reported that the Android Market had more than 200,000 apps. That report came just two months after Google announced it had 100,000 apps in its market. PC World writer Daniel Ionescu projected that the Android Market could overtake Apple’s iOS App Store by this spring if growth continues at the same rate.

Something tells me that Apple isn’t too worried about that. After all, it just opened the App Store for Mac and will soon be able to provide Verizon customers with all their app needs.

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