Dublin SaaS platform developer enters UK market
Dublin-based Agentic AI platform provider Advise is creating 10 jobs as part of its push into the UK market. The move represents an investment of €1.8 million.
Advise’s platform automates data from multiple sources, producing personalised insights and recommendations for consumer-packaged goods (CPG) companies to increase their market share and enable informed decision-making.
The UK’s CPG market is worth approximately €24 billion and the current addressable market for Advise’s services in the UK stands at approximately €2 billion. With the expectation that this will continue to grow as, increasingly, CPG companies embrace AI, Advise forecasts that its customer base will double in the next 12 months. The company also expects revenues to grow two-fold by the end of 2026 and annually thereafter.
John Phelan, co-founder and commercial director, Advise, said: “Our expansion into the UK is just the first step in our international expansion strategy as we continue on a path of rapid and ambitious growth. The size of the UK market and its strong appetite for innovation will allow us to extend our market reach and grow our customer base.
“Globally, brands are coming under increasing pressure to boost efficiency while reducing costs. Although the demand for smarter, more agile solutions is evident, many companies are struggling to identify the right AI solutions to meet their needs.
“Our team has more than 20 years of experience in researching and developing AI technologies. As a result, we have a product that can not only make recommendations, but explain them, too. It will change the way an entire industry does things – for the better – and now, the time is right for us to expand into the UK.”
Advise’s first UK customer, G’s Fresh, have been successfully using the platform for the past 12 months. With annual revenues in excess of £550 million, the family-owned company is one of the UK’s leading fresh food producers, cultivating crops on 17,500 hectares of land and offering an extensive product range, from salad leaves to fresh vegetables, across the UK, Europe and North America.
Matt Godbold, category marketing director at G’s Fresh, said: “The Advise platform has been a game-changer for my department. Gone are the days where we would spend hours processing data. Advise delivers high-quality, customised insights to the G’s Fresh dashboard at speed. It’s easy, it’s efficient, and effortlessly combines multiple data sources from EPOS, panel and survey data to show where the market drivers are. It allows me to shift my focus from manual analysis to driving real business growth.”
Advise’s customers include Britvic, Pilgrim Food Masters, Tayto, Kerry and Dr Oetker as customers.
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