Meta has announced a series of new ad and creator features on Reels, Facebook, Instagram and Threads, among others.
Meta is currently testing a new ad format: Reels Trending Ads. These ads appear immediately after popular, frequently viewed Reels from creators. The feature should allow brands to show ads next to top trending Reels or within specific thematic categories such as beauty or sports. The approach is very similar to TikTok’s Pulse format.
To better cater to current interests such as ‘festival vibes’ or ‘spring nails,’ Meta is also testing a new feature within Instagram’s Creator Marketplace: Trends. This tool uses AI to detect trending topics on Reels, instantly linking matching creators and content that advertisers can use in their campaigns.
According to Meta, 53% of users say they are more likely to buy something if it is promoted by a creator on Reels. That’s why the company is expanding its existing tools:
AI-driven creator recommendations within the Partnership Ads Hub on Instagram are now being rolled out to Facebook as well. Meta is further launching a small-scale test of a Discovery API for the Creator Marketplace on Instagram, allowing partners to better search for suitable creators and access associated data. Marketers will have access to new AI features such as smart keyword suggestions, hook rate, interaction rate and a summary of a creator’s previous brand partners.
Meta is also testing Facebook Live Partnership Ads, where brands can boost live videos from creators as part of a partnership.
In addition, Meta is introducing Video Expansion on Facebook Reels. This feature automatically resizes videos by adding non-visible pixels to optimize the image sise for a more immersive experience.
Finally, Meta is bringing ads to its newest platform Threads. After earlier tests with Wendy’s and GroupM, it is now launching a small-scale pilot of in-app video ads (16:9 or 1:1 format), placed among organic content in the feed.
Business AM
Subscribers 0
Fans 0
Followers 0
Followers