Fujitsu Network Communications, a supplier of networking solutions, has bolstered its sales operations by using Salesforce CRM to track customer accounts, manage orders and make sales forecasts.
Salesforce.com, the enterprise cloud computing firm, says Fujitsu has integrated Salesforce CRM with its back-end SAP system, providing access to key business data. The result is improved efficiency and productivity of the sales team, according to Salesforce. The system also gives management the insight needed to make better strategic business decisions.
Salesforce.com now has 51,800 customer companies of all sizes, industries and geographies.
Fujitsu Network Communications VP for IT, Jeff Meier, noted: “Over the years, we have tried a number of CRM applications. Our sales teams always complained they were cumbersome to use and not really helpful. Since implementing Salesforce CRM, we’ve been pleased with the adoption rates and positive comments – everyone from field sales to upper management is happy about how it helps them do their jobs better.”
Fujitsu turned to Salesforce CRM “for its rich feature set and the ease with which a solution can be integrated and customised.” The firm noted that “it took just a few months to get Salesforce CRM deployed, integrated and customised to Fujitsu’s exact specifications.”
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