NovaUCD company offers cure for vuvuzela ‘sufferers’

Life

18 June 2010

Irish company Restored Hearing has found a novel way to comabt Vuvuzela-related hearing damage from this year’s World Cup by providing a low frequency therapy for people who are suffering from temporary tinnitus.

Temporary tinnitus is caused by exposure to loud environments, such as listening to the noise of the Vuvuzela horn. In noisy environments damage can be done to the sound receptor cells in the cochlea.

The cochlea is that part of the ear which converts wave-vibrations into electric signals before sending these signals onto the brain. When these receptor cells, or tiny hairs, get bent or damaged during exposure to the loud noises, signals continue to be sent to the brain even after the exposure to the noise has ceased. This results in a continued perception of a noise that isn’t there.

To assist sufferers, Restored Hearing uses a minute-long therapy session therapy session based on sound and wave theory, using a low hum to physically stimulate the cochlear hairs back into their original upright position.

 

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The sessions, which the company claims have a 99% success rate, can be purchased singly by SMS payment or in batches of ten using a credit card. Restored Hearing also provides a subscription payment that provides monthly, quarterly or annual
use of the sound therapy.

Restored Hearing is currently participating on NovaUCD’s Campus Company Development Programme which assists entrepreneurs in bringing their innovative ideas to fully developed and sound commercial businesses. The company has previously been supported by the Sligo County Enterprise Board and the Business Innovation Centre, Sligo IT.

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