Going digital

Pro

25 March 2013

The convergence of recent technology trends in social, mobile, data analytics and cloud computing has meant that companies that ‘go digital’ gain a competitive advantage as every business relies increasingly on information systems.

These are the major findings of the latest Accenture Technology Vision report.

The 2013 report states that because technology has become core to virtually every aspect of a business, every business is a de facto ‘digital business’. The consequence of this is that all senior leaders, not just CIOs, must be able to understand, embrace and drive value from new technologies that affect their organisation. Today’s software, for example, has the potential to change the very business model of a company or industry in the future, according to the report.

The report is the latest in a series that report looks at the future of enterprise IT and makes recommendations as to how companies can take advantage of emerging and established technologies to improve competitiveness, operations and business results.

 

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The report researchers and scientists developed hypotheses about IT developments that are expected to have significant impact on businesses over a three to five year timeframe. Social collaboration techniques and crowdsourcing were also employed, say the authors, to solicit input and suggestions from thousands within Accenture globally. Other sources used for the report include trends identified by industry analysts, themes at conferences, and academic literature.

The report identified seven key trends which are likely to influence both strategy and operations for businesses.

These are: leverage technology to create digital relationships at scale; design for analytics to get the "right" data; take advantage of data "velocity"; make work and processes more social; bridge the last mile of virtualisation with software-defined networking; be active, not just defensive, with security, and the cloud is here-now is the time to prepare the enterprise.

For more detail and analysis, see the full story in the April edition of ComputerScope, available, 9 April.

 

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