By 2020, you’ll talk more to machines than a spouse

The message at Gartner’s Symposium/ITxpo is to prepare for a fast move to augmented reality (AR), the decline of mobile apps, and a major shift away from web browsing to voice interaction.

Many users will expect businesses, universities and governments to respond to these shifts, said the research firm at its annual conference.

Here is what Gartner sees arriving soon:

 

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1. By 2020, 100 million consumers will shop in augmented reality environments
   AR will be “overlaying data on top of environments,” said Gartner analyst Daryl Plummer. For instance, when you walk into a grocery store, “all the data about the different items will be floating in the air in front of those items,” he said. The bulky and boxy glasses that customers need to see the augmented reality at the store will get more fashionable and will be easier to wear. AR also will be used in online shopping.By 2017, Gartner expects that one in five leading global retail brands will be deploying AR. People already are seeing a form of AR on televised sports events, with graphic overlays of information on the live action.

2. By 2020, “the average person will have more conversations with bots than with their spouse”
   More practically for IT managers, what this shift to voice means is that in four years, 30% of web browsing sessions will be done without a screen. Users of Amazon’s Alexa voice service, which comes with its Echo device, are already doing this.The growing reliance of voice communications to interact with the internet raises big questions, said Aren Cambre, the web technologies team lead at Southern Methodist University, who attended the presentation.”We have been thinking of visual representations of data,” said Cambre, but how will this “nonvisual-interaction” method of getting services work?

   “Let’s say a student wants to check his grades through Alexa. How do we authenticate the student?” Cambre said. “There are some tricky questions and important questions” that have to be answered, he said.

3. By 2019, 20% of major brands will abandon their mobile apps
   Companies will stop using apps as the first point of marketing for their brand, Plummer said. Apps aren’t producing the results businesses thought they would, he said.”There are so many apps in the app stores,” said Plummer, that “it’s very difficult amongst all the noise to find the apps that are really great. The cost is still higher than the benefit.”Instead, businesses will turn to the mobile web or will use approaches such as “Progressive Web Apps,” which Google is doing. When you connect to a website using a mobile device, a mobile framework is downloaded to the client and begins to run, and the next time you connect, it runs instantly, Plummer said. Updates will be automatic.

   Apps will not disappear, but “we’re in the post-app era,” he said.

4. Businesses will use algorithms to “positively alter the behaviour of billions of global workers”
   These systems will work like a virtual assistant, but will use behavioural and psychological knowledge to help employees make appropriate decisions.

5. By 2022, a blockchain-based business will be worth $10 billion
   Blockchain, a public ledger of financial transactions, will improve and lead to development of “large community-sharing transactions.”The technology will help improve trust in large ecosystems, increasing their importance.

6. By 2021, 20% of all activities in which an individual engages will involve at least one of the top seven digital giants
   Those companies are Google, Apple, Facebook, Amazon in the US, and Chinese firms Baidu, Alibaba and Tencent.

7. Spending on innovation won’t be cheap
   Gartner estimates that for every $1 earmarked for innovation, it will take another $7 to execute. Why? Because data centres aren’t modernised, and new and unfamiliar technologies may be needed, such as machine learning.The new technologies will mean that skills also will have to be improved, Plummer said.

8. IoT data will result in a small increase in storage demand
   The internet of things will produce a lot of data, but by 2018 that data will increase storage demand by less than 3%. The reason is most IoT data will not be retained, and algorithms will determine what data needs to be saved.
9. By 2022, the IoT will save consumers and businesses $1 trillion a year
   Sensors, for instance, will be used for such services as predicting when hardware maintenance is needed.
10. The use of fitness trackers will increase
    By 2020, Gartner estimates that 40% of employees can cut their healthcare costs by wearing a fitness tracker.

IDG News Service