All UPC Ireland operations, products and services in Ireland will be rebranded as Virgin Media from Monday 5 October.
The move will be marked by the launch of a mobile phone service with a price plan offering unlimited data, calls and texts on the Three network. Existing UPC customer will have the option of three months of free mobile service followed by a €25 monthly fee thereafter. The company also promised a new quad-play bundle encompassing TV, broadband, mobile and landline services.
Magnus Ternsjo, CEO of Virgin Media in Ireland said: “Transforming the UPC business into Virgin Media will keep our customers at the heart of everything we do. It will bring magic to our overall offerings and change the Irish telecommunications market for good… As Virgin Media we’re going to provide new choice and simplicity to help people to do more with the best products, prices and services available in the market.
“We’ll continue to break barriers with Ireland’s best broadband and the best connected entertainment. As well as digital TV, ultrafast broadband and phone, we now have the most competitive mobile service and an overall market leading offer for our customers. This all forms part of our strategy to build locally while serving our customers using the many advantages of our global presence as part of the world’s largest international cable company.”
Attending the announcement in Dublin this morning, Virgin Group founder Richard Branson said: “This is a fantastic day for me and everyone at Virgin Media… We have a great foundation to build on and there are no limits to what we want to achieve for our customers. ”
Virgin Media is a part of Liberty Global, the world’s largest international cable company.
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