Samsung Gear VR

Quantas adds Samsung Gear VR offering to first-class tickets

Life
Samsung Gear VR

29 January 2015

Australia’s national airline Qantas recently announced it would begin a three-month trial with Samsung’s Gear VR headsets on select flights.

During the trial, Qantas will offer the Gear VR to travelers in its first-class cabins on select A380 aircraft, as well as the airline’s International First lounges in Melbourne and Sydney.

Qantas is not yet ready to roll out a large-scale program with VR headsets. Yet the airline’s embrace of Samsung’s Gear VR suggests virtual reality is closer to becoming a commonly used technology. The magic combination of low-cost components and advanced computing power are finally giving life to virtual reality’s promise. And based on its plans, Qantas has little interest in using VR as a gaming option on its flights.

Qantas plans to use Samsung’s Gear VR for a variety of features, including virtual tours of “sights and delights of network destinations.” We’ve already seen experiments with virtual reality in tourism at pop-up kiosks and conferences. But putting this kind of tool on an airplane opens up possibilities. On a trip to the Pacific Northwest, for example, you could experience whale watching on a VR headset and then decide whether or not to book a trip while still in the air.

Qantas’ initial offerings don’t appear to be quite that integrated, offering more of a ‘sights and sounds’ promotional experience instead.

Beyond tourism, Qantas also plans to use Samsung Gear VR to advertise its own products while in-flight, as well as offer blockbuster movies in an immersive format.

PCWorld

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