MyPlace Connect has continued its international expansion with the launch of its services in a range of venues across Scotland. Scotland is the latest terriroty to be added to the company’s portfolio, which already includes countries across Europe, the USA and Asia.
Initially developed as an advertising platform, MyPlace Connect has grown to become a mobile cloud-based hotspot solution, which works on a subscription-based revenue model.
Peadar Gormley, CEO and Founder of MyPlace Connect, said: “For businesses in the service industry like pubs, restaurants, entertainment venues or hotels, free Wi-Fi is a key business driver. Customers now expect to be able to access Wi-Fi for free and without any hassle. However, for the businesses themselves, not only does free WiFi attract and retain customers, it also allows these businesses to engage with their customers in a new way.
“MyPlace Connect makes it easy for the businesses to provide free Wi-Fi to their customers. The customer automatically connects to the internet via MyPlace Connect so there is no need for members of staff to give out passwords or logins. However for businesses themselves, one of the key features of the MyPlace Connect service is that it acts as a powerful tool in understanding their customer’s behaviour and building up a profile of their customers. In this way, MyPlace Connect supports some of the other business functions, like the marketing and sales strategy.”
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