The X Factor has become a familiar fixture in the entertainment landscape in the run up to Christmas, with this year’s final taking place last weekend.
The multi-media element of the show has grown in recent years to encompass various forms of interactivity, not least of which is social media.
Dublin-based Magnet.ie was the provider of that connectivity at the Wembley Arena in London, last weekend. The show is one of many events which Magnet has powered this year within the Wembley Park complex.
“The enormous public interest which an event like X-Factor attracts places extreme demands on broadband, in terms of streaming, the digital team and other backstage requirements,” said Mark Kellett, CEO of Magnet. “Our expertise in delivering ultra-high speed connectivity solutions and our global fibre network put us in a unique position to deliver a project like this.”
Earlier this year Magnet, through its UK subsidiary Velocity 1, also provided services to the Riot Games event, which attracted 12,000 gaming fans to the Wembley Arena and streamed globally to millions worldwide via a 20Gb connection. Magnet also connected the NFL games at Wembley, all of which require vast amounts of connectivity and expertise on the part of the engineers.
Magnet said that the pioneering technologies being explored at the Wembley Park residential, retail and commercial complex include programmable outdoor advertising which can recognise the gender of the target and tailor messages accordingly; car number plate recognition systems for gaining intelligence of travel patterns; and a new-generation Wi-Fi zone, which, via heat-mapping, will allow tracking of people’s movements in Wembley Park, enabling geo-based targeting of offers and helpful information. The company is also working with developers to ensure new builds are constructed to a specification that will enable new forms of smart living at Wembley Park, allowing fridges which text when items need to be replenished, the ability to turn on and off your heating remotely and provide home energy data and usage analytics.
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