KFC The Hard Way

KFC takes virtual approach to staff training

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Image: KFC

25 August 2017

Global fast-food brand KFC is using the Oculus Rift to train new employees via a game.

“KFC will use the VR simulation to supplement its robust, multi-step employee training program, called Chicken Mastery Certification, which provides detailed eLearning and hands-on training for cooks in each of KFC’s kitchens,” the company said in a statement.

Officially branded as The Hard Way – a KFC Virtual Training Escape Room, the VR experience sees employees/players trapped within a room until they’re able to demonstrate their ‘mastery’ of the five-step cooking process behind KFC’s signature dish.

The game takes about 10 minutes to complete. In theory, this means it can be completed in less than half the time that KFC says it takes to prepare the meal.

However, a KFC spokesperson later told Eater (who originally reported on the story) that “the game is intended to supplement the existing Chicken Mastery program, not replace it… This is intended to be a fun way to celebrate the work KFC’s more than 19,000 cooks do every day in every restaurant across the US in an engaging way.”

In addition, The Hard Way – a KFC Virtual Training Escape Room is only going to be available to new trainees – at least, for now.

A KFC spokesperson confirmed to Eurogamer that “the technology will not be available for public consumption at this time”.

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