Jamie McCormick of Chrysal.is on tackling ad fraud

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Jamie McCormack, Chrysal.is

One of the benefits of digital advertising the is ability to reach millions of people but how do you know the responses you’re getting are genuine? Chrysal.is is an Irish firm specialising in the detection of ad fraud and the recovery of money wasted because of it. In this edition company founder Jamie McCormick discusses the threat posed by bots, unscrupulous affiliates and more.

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