Houston Communicty College (HCC) has implemented dublin-based TerminalFour’s Web content management platform as part of its digital strategy.
HCC encompasses six colleges, 22 campuses and 70,000 students, making it one of the largest community college in the US.
TerminalFour delivered its Web content management solution (WCMS) via a cloud solution. This approach has resulted in significant reduction in operational costs for the college.
As part of the website overhaul HCC has also reduced its 16,000 individual webpages by more than half, providing an easier and more useful experience for users. Its bounce rate has now dropped from over 50% to under 25%.
The student generated blog has a leading presence on the new website and is enabling students to be active players in the college. It is providing students with a platform to interact with each other and the wider community that HCC serves, providing a first-hand view of life at HCC. In addition, the college’s mobile content has had a significant impact on access to and engagement with personalised content.
Joe Conway, director of print and electronic media, Houston Community College, said: “We’re in hurricane alley and therefore we were conscious of deploying a system that could guarantee availability and capture all marketing and recruitment opportunities, no matter what happened with the weather. With the cloud solution, TerminalFour ensures our primary marketing and sales tool is always available to attract prospective students.
“The cloud model has also delivered significant cost savings as we no longer have the hardware overhead and maintenance of the website has been reduced by 50%”, he added.
Piero Tintori, CEO, TerminalFour, said: “Engaging with students, alumni, industry and funding partners is critical to a higher education institution’s success and its ability to ensure it is filling all of its seats. HCC has been exemplary in the way it approached its digital overhaul and as can be seen from the volume and quality of its content, blogs and social media messages, it has a very active community of students and supporters.”
TechCentral Reporters
Subscribers 0
Fans 0
Followers 0
Followers