Flashpoint announces Series A funding round of over €2m

Trade
Pictured: Ciaran Fitzgerald, chair, Flashpoint

23 April 2014

Flashpoint has opened a Series A funding round of over €2 million to support the roll-out of its social media campaign management platform.

The company, chaired by former rugby international Ciaran Fitzgerald, has received a commitment from Enterprise Ireland that it will participate in the round.

The product, Bionic, allows advertising agencies to manage Facebook advertising campaigns on behalf of their clients, removing the need for third party services. Its bid optimisation capability and intuitive agency support features are designed to simplify and automate the process of managing a large volume of campaigns concurrently.

Clients commit to a minimum monthly social media advertising spend for a minimum contract period and then pay a fixed percentage of their advertising spend. This percentage is determined by the type of service required and the volume and length of their commitment.

Flashpoint was established three years ago by a group of entrepreneurs from the media and Internet industries. Funding to date has been provided by the company promoters, profits from the company’s managed service business and a research and development grant from Enterprise Ireland.

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