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• Thu

  04

  Dec

  2014

  ICS IT architect event: How IT architects can strengthen a company brand

  6-8pm
  

  ICS, 87-89 Pembroke Road, Dublin 4

  
  

  Marketing is an essential and core part of every company look at Coke, Apple, IBM, Facebook, etc. their sustained success relies on their brand.

  In this session Laurence O’Bryan will present key activities the IT Architects need to consider when delivering Marketing lead projects.

  Laurence will walk through a number of case studies and examples  grouped in two parts;   

  • The Reasons for the Failure of Marketing Plans
  • The Reasons for the Failure of IT Plans.

  While much of this may be familiar, there is an overlap between IT and Marketing, which Digital Marketing throws up, providing a useful reminder of the critical importance of human dynamics in all planning.

  He will also illustrate the pace of change in the industry which puts constant pressure on all our plans, for technology reasons. This changes the way we all interact and what needs to be delivered.

  
  Speaker: Laurence O’Bryan

  • Director of the College of Digital Marketing at City Colleges
  • Laurence worked for 25 years in IT sales & marketing. He spent 10 years in the UK with firms such as Tandon and for 7 years was the sales director of a small SaaS firm dealing with financial sector clients.
  • He completed an MBA in marketing in the early ’90’s and a Dip in MIS during the late bronze age at the IMI, 1989.
  • He is the founder of a fast growing online digital marketing service, BooksGoSocial.com, which provides digital marketing for mainly US based authors. With over a million self published ebooks expected to come onto the market this year, worldwide, this is a booming niche.
  • Laurence has published three thrillers with Harper Collins, which have been translated into 10 languages. He is also the author of a guide to social media.