EMC salvo of storage updates to redefines offering

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David Goulden, chief of information infrastructures, EMC

9 July 2014

EMC has launched a raft of updates and new products that further refines and consolidates its enterprise storage infrastructure to support hybrid cloud.

XtremIO, VMAX, Isilon and ViPR all saw significant announcements at an event in London, where David Goulden, chief executive officer, Information Infrastructure, EMC, said that industries are being redefined due to extraordinary pressures.

Goulden said that with existing workloads continuing to grow, old strategies to reduce costs to spend on increasing capabilities are not working.

He cited figures on enterprise data from IDC which said that volumes will have a compound annual growth rate (CAGR) of 29% from 2013-2017.

“Here’s an interesting data point,” he added. “For every dollar spent on infrastructure for business applications, 58c is spent on infrastructure for the data centre (DC) applications to support them.”

Scalability requirements too, are having a profound effect on the way that applications are designed, argued Goulden.

In light of these pressures, EMC asserts that it is redefining possible “with a hybrid cloud infrastructure that brings the scale, agility, and mission-critical availability to meet business demands, both today and tomorrow”.

First up in the announcements was a software upgrade for new and existing XtremIO, all flash storage arrays. These arrays are aimed, said Goulden, at “performance for power hungry workloads”.

Already a successful line of products for EMC since its acquisition in 2012, XtremIO is expected to grow even more.

“We believe XtremIO is the fastest growing storage array from any vendor, ever” said Glouden.

Inline, always-on data compression that promises up to 4 times more usable capacity in database environments

Version 3.0 of the XtremIO software can be applied to existing arrays and will be incorporated into new ones, bringing gains in security in the form of inline encryption for data at rest, capacity, performance, and functionality.

There are new data services such as in-memory, metadata space-efficient snapshots which instantly create high performance application copies. This enables on-demand, Petabyte-scale application environments, says EMC. There is new inline, always-on data compression that promises up to 4 times more usable capacity in database environments.

At the low end, there is an all new XtremIO array for entry level. The Starter X-Brick gives the full performance and data services of a standard XtremIO array in a low-cost 5TB configuration. Despite being described as entry level, the Starter Brick can be expanded on-line without interruption, to a full 10TB X-Brick, with the ability to add more solid state drives (SSD) to expand core capacity.

At the other end of the spectrum, larger scale-out clusters of up to six X-Bricks are now available. Designed to consolidated workloads, the XtremIO arrays now support up to six 20TB X-Bricks with 12 active controllers, enabling a 50% IOPS performance increase and 50% more capacity, while maintaining sub-millisecond latency.

Tackling fears about the durability of Flash memory and other issues, EMC has developed the XtremIO Xpect More programme which offers 7 year maintenance price protection, 3 year money-back warranty and a 7 year flash endurance protection.

The VMAX enterprise data service platform has similarly been overhauled in version 3 to bring reductions in cost of ownership by up to 50%, while performance has been increased by a factor of three.

The overhaul is based on the new HYPERMAX OS and Dynamic Virtual Matrix (DVM) architecture. HYPERMAX OS is the industry’s first open converged storage hypervisor and operating system. It enables VMAX3 to embed storage infrastructure services like cloud access, data mobility and data protection directly on the array, which delivers new levels of DC efficiency and consolidation by reducing footprint and energy requirements, says EMC. The HYPERMAX OS facilitates real-time and non-disruptive data services.

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