EMC modernises the DC, while tackling complexity

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David Goulden, EMC (Image: EMC)

2 May 2016

Organisations are increasingly facing the challenge of data centre complexity, stemming from the need to maintain traditional business applications efficiently while supporting next-generation application development, according to EMC.

At the opening of its 2016 EMC World event in Las Vegas, the company said the first step toward balancing these conflicted IT priorities is to modernise the foundation on which IT is built, with the core tenets of this being all-Flash primary storage, scale-out, software-defined and cloud-enabled technologies that are protected and trusted. All this is despite what the company terms a typically flat IT budget.

To support organisations on this path, a raft of new technologies was announced, with a new Unity family of all-Flash storage, the Virtustream Storage Cloud platform, a free service-centric dashboard utility in MyService360, an Enterprise Copy Data Management (eCDM) system, and the ViPR Controller 3.0.

“Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernising the data centre in order to support the development of new applications and advance their digital agendas,” David Goulden, EMC

“The IT industry is in a state of massive transformation,” said David Goulden, CEO, Information Infrastructure, EMC, “resulting in both disruption and great opportunity. Every business leader, across every industry, is facing the dilemma of how to support and grow traditional IT infrastructure while modernising the data centre in order to support the development of new applications and advance their digital agendas. Some are doing all of this simultaneously. The products and services announced today will help advance the customer’s journey to build a modern data centre in order to thrive as a digital business.”

EMC has long since declared 2016 to be the year of all-Flash for primary storage, and its expression of that is the expanded Unity family of storage arrays. The new all-Flash array, which is aimed at small and medium-size IT deployments, sets the new standard, says EMC, for simplicity, affordability and flexibility. It is available in all-Flash, hybrid, converged and software-defined configurations and is designed to help organisations to make “an affordable and simple transition from disk to Flash”.

The new Virtustream Storage Cloud is a global cloud storage platform offering enterprise-levels of resiliency and performance combined, said EMC, with true Web scale. The launch is part of the continued Virtustream offering expansion since its acquisition some 10 months ago. EMC said that Virtustream continues to innovate on its core enterprise-class, mission-critical infrastructure-as-a-service platform while enhancing the portfolio with a comprehensive set of managed services capabilities for both on- and off-premises implementations.

The new MyService360 cloud-based service dashboard, which has been made available free to customers registered with EMC Online Support, provides a “visually compelling, near real-time visibility” into the health and status of an organisation’s entire EMC data centre environment. MyService360 is built using EMC’s internal data lake and provides powerful analytics and visualisation tools designed to improve, enhance and simplify the way users engage with EMC products.

The Enterprise Copy Data Management (eCDM) is an expansion of the company’s Copy Data Management portfolio which helps organisations tackle data sprawl and reduce the cost of storing and managing multiple copies of the same data. eCDM enables organisations to modernise storage and protection strategies with discovery, automation and optimisation of copy data to reduce costs and streamline operations. eCDM, said EMC, provides companies with a pan-enterprise solution to monitor, manage and analyse copy data, eliminating the waste organisations will spend storing data on the wrong tier of data or when they no longer need the data all together.

The ViPR Controller 3.0 is designed to help the transition to the modern data centre by bridging traditional and cloud native environments to enable business transformation. New updates now released help modernise multivendor storage environments, with support for more than 50 EMC and third party storage platforms.

“Any modern data centre must extend seamlessly to the cloud, which is why we’re making cloud connectivity and cloud tiering an inherent capability of all of our products,” said Jeremy Burton, president, products & marketing, EMC.

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