Telecoms magnate Denis O’Brien is taking on the giants of the tech sector by deploying ad blocking technology for Digicel customers.
Starting in Jamaica and rolling out to its other markets in the Caribbean and South Pacific in the coming months, Digicel will work with Israeli start-up, Shine Technologies, to be the first operator worldwide to deploy Shine’s mobile ad control technology at the network level, blocking display and video ads inserted by ad networks in both mobile browsers and apps.
“This is about giving customers the best experience and about getting access to broadband to the unconnected and allowing them to benefit from the opportunities it affords,” said O’Brien in a statement. “Companies like Google, Yahoo and Facebook talk a great game and take a lot of credit when it comes to pushing the idea of broadband for all – but they put no money in. Instead they unashamedly trade off the efforts and investments of network operators like Digicel to make money for themselves. That’s unacceptable, and we as a network operator, are taking a stand against them to force them to put their hands in their pockets and play a real role in improving the opportunities for economic empowerment for the global population.”
Digicel said it would consider entering into revenue sharing deals with Google, Yahoo and Facebook that would see tech companies contribute to the development of communications networks.
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