iBooks

Apple loses e-book antitrust appeal

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Apple's iBooks app. Image: Macworld

1 July 2015

A US appeals court ruled against Apple’s challenge of a lower court’s decision which found the company liable for illegally conspiring with e-book publishers to fix high prices.

A three-judge panel from the US Court of Appeals for the Second Circuit voted 2 to 1 against Apple. Writing for the majority, Judge Debra Ann Livingston said that Apple illegally orchestrated a conspiracy between book publishers, upholding a district court ruling from 2013. The lawsuit was filed by the US Department of Justice.

Additionally, she said that the injunction imposed by District Court Judge Denise Cote was appropriate and left it in place. It’s the latest strike against Apple in this long-running case, which stems from agreements the company set up with publishers around the launch of its online e-book marketplace.

At the time, Amazon held a dominant position in this market, and often sold e-books for $9.99, even when it was buying them wholesale from publishers for more than that. Publishers were unhappy about that, and Apple offered them an alternative with the iBookstore. Publishers were able to set their own prices and Apple would give them a percentage of sales under an agency pricing model.

As part of that agreement, the publishers also agreed to abide by a most-favoured nation clause that required prices on Apple’s e-book store be equal to the lowest price available elsewhere. In other words, if Amazon was selling a book for $9.99, Apple would be able to do the same. That encouraged publishers to move all of their contracts with e-book sellers like Amazon to an agency model, which the court said led to increased prices.

Judge Dennis Jacobs dissented from the majority, arguing that Apple needed to work with publishers to raise prices in order to compete with Amazon, and that holding it responsible for the publishers’ collusion was inappropriate.

“A further and pervasive error (by the district court and by my colleagues on this appeal) is the implicit assumption that competition should be genteel, lawyer-designed, and fair under sporting rules, and that antitrust law is offended by gloves-off competition,” he wrote.

Livingston had little patience for Jacobs’ reasoning in her opinion, criticising his justifications as being unsupported by Apple’s own arguments and being disconnected from antitrust law. In her view, his opinion “endorses a concept of marketplace vigilantism that is wholly foreign to the antitrust laws”.

It’s unclear whether Apple will continue to appeal the decision. It could request a review by the Supreme Court of the United States. In the past, company executives have vehemently defended its actions, claiming that Apple did nothing wrong. Apple did not respond to a request for comment.

IDG News Service

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