Accenture to acquire Rothco

Rothco
Image: Rothco

Purchase will bolster Accenture Interactive’s creative potential

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14 December 2017 | 0

Accenture has entered into an agreement to acquire Dublin-based creative agency Rothco.

Financial terms of the transaction were not disclosed and are still subject to regulatory approval.

The Rothco purchase follows the official February (2017) opening of The Dock, Accenture’s global multi-disciplinary research and incubation hub, and the Fjord Dublin studio.

The additional capabilities in Ireland will complement and expand Accenture Interactive’s presence in the UK and Ireland, and strengthen its creative capabilities, which can be extended for the whole of Europe.

Alastair Blair, country managing director of Accenture in Ireland, said: “Rothco is a great fit for our business in Ireland. Dublin is not only an innovation and technology hub, it is a creative and cultural capital. Experience is the new battleground and we are creating new ways for our clients to engage with their customers. Once the acquisition is completed, more than 150 professionals from Rothco will join Accenture to help our clients innovate and lead in their markets.”

Patrick Hickey, Rothco CEO, said: “Accenture Interactive is a hugely exciting brand to be a part of. It’s shown tremendous leadership in moving towards a new agency model, and we’re very excited to be part of that change.”

Rothco has a pedigree for award-winning campaigns and has found success at the Cannes Lions in 2016 and 2015, among other awards.

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