Sky brings new on-demand service to Ireland

Life

17 October 2012

Sky Ireland today introduced an on-demand service, giving subscribers with a Sky+HD box and a broadband connection content from up to 50 channels including Sky 1, Sky Atlantic, Nickelodeon, Discovery, Sky Movies and Sky Sports.The announcement comes as the broadcaster prepares to enter the broadband market in Ireland in collaboration with BT.

The service consists of four components: Showcase, a selection of the week’s best TV on demand; TV Library, collection of series box sets; Movies, a catalogue over 500 titles; and Sky Store, a rental service of over 1,000 movies with prices starting from €1.49 per download.

Customers can access On Demand from Sky by connecting their Sky+HD box to their broadband router using an Ethernet cable or a wireless connector.

Sky’s offering will prove a compelling alternative to UPC’s longer established but underpopulated service.

TechCentral Reporters

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