Microsoft, Nokia to hold press conference on 5 September
Event likely to focus on Windows Phone 8
TechLife | 16 Aug 2012 :
Microsoft and Nokia will hold a press conference in three weeks, an event that will likely center around Windows Phone 8, the next version of Microsoft's OS for mobile devices.
Nokia is a close Microsoft partner in the mobile phone market, where both companies are striving to improve their standing.
Microsoft and Nokia's decision to go public with Windows Phone 8 before Apple's next iPhone announcement makes perfect sense from a marketing perspective. However, it will take more than canny scheduling to put a dent into iOS or Android sales.
Nokia's inability to make headway in the smartphone market beyond the N95 is still a serious problem as its emphasis on superior hardware at the expense of user experience has led to a series of flops like the the C7 and N8.
Windows Phone 8 had better be worth waiting for - assuming anyone is waiting for it at all.
In the first quarter of 2012, Nokia's global share of mobile device units sold fell to 19.8 percent from 25.1 percent in last year's first quarter, according to Gartner.
Meanwhile, Samsung knocked Nokia out of first place when it grew its market share to 20.7% from 16.1%. Apple also improved its position by increasing its share to 7.9% from 3.9%, according to Gartner.
In the smartphone segment of the market, which is where the growth is happening, Apple and Samsung ranked at the top with a combined share of units sold of almost 50%, while Nokia's share was 9.2%, according to Gartner.
Viewed from the angle of smartphone OSes, Android ranked first with 56.1% of units sold, followed by Apple's iOS with almost 23%. Microsoft came in a distant sixth with a 1.9% share, according to Gartner.
Nokia's Lumia smartphone, which runs Windows Phone OS 7.5, got generally positive reviews but its sales have been disappointing.
Windows Phone 8 is a significant upgrade of the OS that will be closely aligned from a technology standpoint with the upcoming Windows 8 OS for desktop PCs, laptops and tablets, which is slated to ship at the end of October.
IDG News Service