The University of Limerick’s Localisation Research Centre (LRC) has urged Irish mobile application developers to ‘think global but act local’ in order to better exploit the potential of the €14 billion mobile app market.
The annual LRC Summer School, which commences today at UL, sees mobile app developers converge for a three-day intensive introductory course in how to create apps for international users. The event is supported by the Science Foundation Ireland-funded Centre for Next Generation Localisation (CNGL).
"Only around 5% of mobile apps are currently localised to the requirements of users in specific countries," said Karl Kelly, manager of the Localisation Research Centre (LRC). "For many developers the time and effort required to be successful globally as an app developer could be significant. However, this investment will no doubt be worthwhile as mobile devices offer the potential to access a much wider pool of international consumers."
Localisation will be increasingly important to mobile app developers as the opportunities to access audiences beyond the English-speaking world continue to surge. The Chinese and Russian markets, in particular, are experiencing vertiginous growth.
"Ireland is a world leader in software localisation but to maintain this leadership position, it is vital that developers here gain the technical know-how to create mobile applications that can be effectively tailored for overseas markets. With the LRC Summer School we are helping Irish mobile app developers to take the first steps in becoming skilled creators of localisation-friendly mobile applications."
Sessions will provide participants with an introduction to mobile application localisation and a hands-on overview of the development and localisation practices for the Android and Windows Phone operating systems. This includes using computer-assisted translation tools to semi-automate the language translation process. Developers will learn how to avoid the common pitfalls of taking a mobile application, whatever the platform, to new language markets.
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