James McNamara, Chloe McGuckin and Chris McNamara
CleverMiles announces plans for UK market
Imagine Cup winners reach finals in two business competitions
TechTrade | 22 May 2012 :
CleverMiles, Irish start-up company who have developed an application to inspire safe driving, has announced their to break into the UK market as they were named one of five finalists for the UK Castrol 20/20 Challenge. The company also announced that they have made it to the finals of the Blueface Elevator Competition to take place in Dublin this July.
The CleverMiles device is small and can be plugged into any car manufactured after 2000 and analyses driver behaviour using various metrics. The aim of the application is to encourage safer driving through an award scheme where drivers receive feedback on their behaviour with potential benefits to their insurance premiums for developing good habits.
James McNamara, CEO, CleverMiles, said: "As a young start up it's important for us to gain awareness for our product through as many forums as possible. We're lucky that in the times that we live in there are so many competitions encouraging start-ups like ourselves to achieve and develop our concept further. Our idea began in IT Sligo when we entered the Microsoft Imagine Cup competition... Coming from the west of Ireland road traffic accidents are considerably high. This is the case all over the world and through the introduction of CleverMiles we want to tackle this problem. We're looking forward to next few months and competing in the Castrol 20/20 and Blueface Elevator Competition finals over the coming months."
CleverMiles won the global Microsoft Imagine Cup competition in 2011 and was subsequently selected as one of 10 projects to participate in start-up Bootcamp Dublin. Under this programme they have spent the last three months developing their concept and getting it ready for market.
At the Castrol 20/20 challenge finals in London 28-29 of May CleverMiles will compete against four teams to win the opportunity to receive $10,000 towards developing their idea and the benefits of a longer term relationship with Castrol and the wider BP network. The Blueface Elevator Competition also offers the opportunity to win a €50,000 package incorporating telecommunications services, radio advertising, public relations and legal advice.