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TechTrade | 27 Apr 2012 :  Adforce.ie, the Digital Reach Group (DRG) owned online advertising network, has partnered with , the Medialets to bring mobile rich media to Adforce.ie's client base.

Medialets enables brands and agencies to create ads with more engaging options for response from customers through rich features like video content and image galleries to social media integration, click-to-call buttons and in-ad shopping carts.

The first Irish mobile property to adopt the Medialets platform is RTE's News Now iPhone App, with both Nissan and Irish Distillers using its rich media ad capabilities as part of upcoming product launches in Ireland.

"We're pleased to team up with Adforce.ie to bring mobile rich media to their expanding customer base," said Eric Litman, CEO and founder of Medialets. "We look forward to working closely with Adforce.ie in enabling the most engaging mobile and tablet rich media advertising for leading Irish agencies and brands."

Commercial director of Adforce.ie Kevin Foley (pictured) said: "Medialets brings unprecedented scale to mobile rich media campaigns by enabling the delivery and measurement of the industry's highest impact rich media ads across the broadest array of top tier mobile properties."

TechCentral Reporters