Execs using online media main source for technology news, survey
Seven out of 10 still reading print industry journals
TechTrade | 18 Apr 2012 :
Online media remains the most popular way for senior executives to source technology industry news according to the 2012 annual technology market survey conducted by Eurocom Worldwide in association with Dublin based Simpson Financial & Technology PR. Over three-quarters (78%) of respondents said that they mainly get their technology news fix from online media. This is some way ahead of social media (42%).
However, the third most popular source for accessing tech news is industry print journals (40%). Over a third (37%) get technology news from national newspapers. A third access tech news through search.
"While online media is the main technology news channel, print media has held up remarkably well," said Ronnie Simpson, Simpson FT PR. The Eurocom Worldwide survey finds that almost 70% of respondents read a print industry tech journal at least once a month and 40% do so at least once a week.
"The challenge for online media, whether technology or general media, remains to turn all those eyeballs into revenue and profit," commented Mads Christensen, network director at Eurocom Worldwide. "Anecdotal evidence from our member agencies around the world suggests that journalists in both online and print are having to work harder and produce more with fewer resources."
About 83% of the survey respondents access digital news through laptop computers compared to 27% using traditional desktop computers, while 61% access news through mobile phones.
The survey was conducted online by member agencies of Eurocom Worldwide during January and February 2012. A total of 318 responses were received with approximately 80% from European countries and 11% from the Americas.